We love the style and craftsmanship of old catalogues. They give a feel for the era from which they come and also are a window into the daily lives and aspirations of the people in of that time. Vintage catalogues often reflect the graphic design style and technologies available in that era. Created in a time before computers where the catalogue designers had served apprenticeships and had a level of skill that many designers lack today.

Here is the first in what we hope will be a series of blogs showing examples of catalogue design from the Victorian period right through to present day.