Following on from our previous blog, here are a few more ideas on how to promote your business for little or no cost:
Professional business cards and stationery
These are vital to promote a good image for your business, so do some bendy cheap Vistaprint type cards from a template will give the impression you are amateur and cheap! We can design and produce professional, high quality business cards for you for as little as £40 (exVAT and delivery); as small price to pay to get and keep new customers!
Here’s a few examples of business cards we have created for local Peak District businesses… (click here)
Get your business cards out there
Give your business cards to anyone who can help you in your search for new customers. Let your old collegues, friends and family know you have started a business. Call round and see them and leave everyone of them a stack of your new professionally designed cards, so thay can spread the word with their peers. Also give cards out to all your suppliers and ask if they can use your products or services, or if they know anyone who can. Get your cards on local bulleting boards in Post Offices, village halls and supermarkets. Every bit of free publicity helps.
Attend professional group meetings
Groups such as the Chamber of Commerce, Rotary Club, or civic associations all have local meetings you may be able to attend. Take your new business cards along should you get any new leads. Always ask what people do and listen to them. Politeness costs nothing and goes long way.
Press Releases and PR
Do you have a USP or something unusual that will be of interest to the media? If so, publicise it. Send press releases to local magazines and newspapers, radio stations, whose audiences are likely to be interested in your products or services. Try to post the press releases on one or more online press release services, and make sure you include a link to your website. Include some professional photographs too – to increase your chances of publication. The easier you make it for the editor or journalist, the better. If you are unsure or don’t have the time for producing your PR or photography we have a wealth of experience and can help.
As you can see we have lots of ways of helping your business, after all we have been going since 1999 (and had a decade in industry prior to that). Andrew Burdett Design have helped hundreds of customers with their promotions, design, photography, copywriting, marketing and PR. If you would like us to help call 01629 732148 for a FREE chat. We’d love to help.